“Noor” or نور‎ = “light” in Arabic.

At 25 years old, award-winning journalist Noor Tagouri has emerged as a prominent Muslim-American woman, blazing a trail across mainstream media. She is a force like no other. Since launching her viral #LetNoorShine campaign in 2012, Tagouri has built a socially-aware and engaged community of over one million social media followers. At the same time, she’s garnered international praise as one of new media’s most influential voices. With a finger on the pulse of people’s concerns, her storytelling is recognized for her innovative approach to fostering relationships across lines of difference. Like the heroes of New Journalism, Noor Tagouri is leading a new age of reporting that recognizes the personal is always political.

With a focus on subcultures and marginalized communities in the U.S., her innovative storytelling spans across industries. Noor is a touring speaker on breaking barriers through storytelling, and taps into prestigious brand partners like Prada to bring out the human side in marketing.

In 2018 Noor released her documentary series “Sold in America,” (5M views) investigating the sex trade in the U.S., with a Gracies-winning podcast spinoff debuting at #8 on Apple’s Charts, with over 2 million downloads. The project was followed up by an interview podcast with Tumi and Girlboss, “In Progress: An Imperfect Journey, Navigated”, based on Noor’s annual speaking tour. In 2019 Noor is the host of Season 3 of The Barney’s Podcast, with a highly curated guest-list featuring leaders in fashion who are pushing our culture forward.

Speaking to audiences about her many ventures, those professional and personal, social and political, has resulted in Noor’s success as a keynote speaker. Since 2012, Noor has toured internationally at hundreds of universities and venues, sharing tools her audiences can use to break down barriers and change their lives. Noor has featured at Cannes Lions, SXSW, TEDx, and New York Fashion Week. Noor’s influence can be summed-up in two words: innovative storytelling. But her effect is impossible to quantify. 

From viral stories, to global speaking tours, to releasing her own line of fashion, Noor is raising the bar every step of the way. Burberry, Calvin Klein, Marriott, and Revlon are a few of the many brands turning to Noor to tell the story right. Noor’s consistency, transparency, and philanthropy have given her a platform with hundreds of thousands of loyal supporters trusting her integrity across platforms. Noor Tagouri is literally changing the face of journalism — one story at a time.


“As a badass activist with a passion for demanding change and asking the right questions, accompanied by beauty-ad-campaign looks, Tagouri forces us to ask ourselves why we have such a hard time wrapping our minds around a young woman who consciously covers her head and won’t take no for an answer.”

Anna del Gaizo, Playboy Magazine

“Throughout Sold in America, the host, Noor Tagouri, hovers over the unsolvable puzzle of human trafficking as if it were a Rubik’s Cube. She asks listeners to leave their preconceived notions behind and stick with her as she explains how, despite her reporting on the sex trade for many years, what she thought she would understand by making this podcast changed again and again along the way . . . Sold in America doesn’t conclude with answers. But sometimes, the best way to get people talking about something as stigmatized as the sex trade is to simply get it all on the table. Sold in America does just that.”

Laura Jane Standley, The Atlantic, “The 50 Best Podcasts of 2018”

“Whether on stage, via podcasts, fashion, or television, 25-year-old Libyan-American journalist and public speaker Noor Tagouri is shifting perceptions. Her grassroots reporting is inciting conversations about marginalized communities one shell-shocking story at a time.”

– Caterina Minthe, Vogue Arabia